ALTROFOOD – Plant-Based Food
Innovation Role: Strategic Business Advisor
Duration: September 2024 – December 2025 (Mandate Completed)
Altrofood is a forward-thinking company specializing in premium plant-based food products.
Operating as an independent Business Advisor, Michele Ardoni focused his mandate on scaling the company’s presence within the complex foodservice industry, acting as the strategic bridge between product innovation and commercial deployment.
Strategic Execution
During his advisory tenure, Michele Ardoni supported the founders and executive team by identifying crucial operational dynamics and pivoting the market approach.
Operational & Channel Optimization
He identified a critical barrier to entry in the standard Quick Service Restaurant (QSR) market:
Altrofood's innovative dry products require a multi-step transformation process (rehydration, manipulation, and cooking). Since modern QSR workflows rely strictly on rapid food regeneration rather than raw manipulation, he strategically steered the brand away from direct QSR adoption.
Market Entry Strategy
Recognizing this operational reality, he engineered a tailored go-to-market strategy focused on penetrating the broader B2B and HORECA channels, targeting environments equipped for actual food preparation.
National Distribution Partnerships
He successfully facilitated and structured long-term commercial alliances with Italy's most important national distributors. This ensured the product reached the right market segments at scale, bypassing the operational bottlenecks of fast-food chains.
Result & Impact
By the completion of the mandate in December 2025, thanks to Michele Ardoni's strategic direction and deep understanding of kitchen workflows, Altrofood was successfully positioned for long-term success, equipped with a highly effective channel strategy and a robust pipeline of national distribution partnerships.
Visit WebsiteAltrofood is a forward-thinking company specializing in premium plant-based food products.
Operating as an independent Business Advisor, Michele Ardoni focused his mandate on scaling the company’s presence within the complex foodservice industry, acting as the strategic bridge between product innovation and commercial deployment.
Strategic Execution
During his advisory tenure, Michele Ardoni supported the founders and executive team by identifying crucial operational dynamics and pivoting the market approach.
Operational & Channel Optimization
He identified a critical barrier to entry in the standard Quick Service Restaurant (QSR) market:
Altrofood's innovative dry products require a multi-step transformation process (rehydration, manipulation, and cooking). Since modern QSR workflows rely strictly on rapid food regeneration rather than raw manipulation, he strategically steered the brand away from direct QSR adoption.
Market Entry Strategy
Recognizing this operational reality, he engineered a tailored go-to-market strategy focused on penetrating the broader B2B and HORECA channels, targeting environments equipped for actual food preparation.
National Distribution Partnerships
He successfully facilitated and structured long-term commercial alliances with Italy's most important national distributors. This ensured the product reached the right market segments at scale, bypassing the operational bottlenecks of fast-food chains.
Result & Impact
By the completion of the mandate in December 2025, thanks to Michele Ardoni's strategic direction and deep understanding of kitchen workflows, Altrofood was successfully positioned for long-term success, equipped with a highly effective channel strategy and a robust pipeline of national distribution partnerships.