QSR CAREER TIMELINE

Experience

  • Apr 2026 – present· Italy
    Strategic Advisor

    Appointed in recognition of long-standing experience in foodservice, brand development and growth strategy. Contributes executive perspective on brand potential, market dynamics and strategic opportunities within the food delivery and restaurant ecosystem.

  • Sep 2025 – present· Italy
    Market Research & Scouting Lead Italy

    Sector analysis, competitive benchmarking, franchise partner screening, and location intelligence via Realytics for the Italian market entry of a leading Central European sandwich QSR with 70+ locations across Czech Republic, Slovakia and Poland.

  • Mar 2025 – present· Italy
    Strategic Advisor & Equity Partner

    Advisory and equity stake in Italy's first 100% plant-based fast food concept. Strategic development, market positioning, and international growth roadmap.

  • Jan 2024 – present· Milan, Italy
    Founder & Strategic Director

    Commercial advisory platform for foodservice, QSR and OOH brands. Market intelligence, business matchmaking, brand concept development, investor readiness, and equity-based collaboration models for early-stage ventures.

  • 2024 – 2025· Turin, Italy
    Investor & Board Member

    Artisanal laboratory specializing in high-quality spoon desserts for restaurant chains and supermarkets. Supported strategic growth and scaling of clean-label, premium-quality products across foodservice and retail channels.

  • 2019 – present· Singapore / Milan
    Country Manager Italy

    Identifying growth opportunities, recruiting franchisees, and facilitating cross-border partnerships for a global network specializing in international franchise expansion.

  • Jan 2018 – Dec 2024· Milan, Italy
    International Foodservice Advisor

    Strategic consultancy in retail and commercial real estate spanning foodservice, mall redevelopment, and tenant mix optimization. High-profile projects including Stadion Shopping Center in Belgrade — 30,000 sqm GLA with a UEFA-standard football stadium on its roof

  • 2020 – 2024· Milan, Italy
    Startup Co-Founder & CEO
    DYNAMIC FOOD BRANDS SRL / SCIALLAMI (Brandname)

    Founded and led Italy's pioneering virtual franchising and ghost kitchen platform. Successfully exited 2023.

  • 2022 – 2023· Warsaw, Poland
    Resident Manager & Partner

    On-site market research for international investors. Restaurant chain expansion strategies including real estate evaluation, supply chain optimization, and scalable operational model design.

  • 2012 – 2019· Belgrade, Serbia
    CEO & Co-Founder
    Eve Creative DOO

    Belgrade-based creative and retail consultancy operating under the MADEV brand. End-to-end consulting for retail developers and QSR operators across Serbia, the Balkans, and CEE.

  • 2006 – 2012· Milan / Belgrade / Kiev
    CEO & Founder
    Area Consumer Italia SRL

    Innovative retail development firm. Landmark projects for Coca-Cola, Disney, Unilever Algida, and Mirabilandia. Exclusive franchising network for digital printing across Eastern Europe.

  • 2004 – 2006· Milan, Italy
    Commercial Manager & Operations

    Managed commercial operations and business development in the retail and design sector.

Pre-qsr timeline

Experience

  • 2002 – 2004· Como / Izmir / Istanbul
    International Sales Manager

    International sales for SMT and Flyback Transformers. Key accounts including Thomson RCA. €45M budget responsibility. Production coordination across Italy and Turkey.

  • 2001 – 2002· Cluj-Napoca, Romania
    Resident Plant Manager

    Launch of refrigeration cabinet manufacturing plant. Regional supplier network development. International tenders with Tesco and Carrefour. National recognition — Confindustria study visits.

  • 1999 – 2001· New Delhi, India
    Resident Managing Director
    Italbaby India Pvt. Ltd.

    Co-founded the first EU-capital franchising retail company in India. Nationwide distribution network for premium Italian baby products. Featured in Hindustan Times and The Times of India in 2000.

  • 1997 – 1998· Monza, Italy
    Key Account Manager

    Strategic Client Account Manager, Sound & Vision division. Lombardy key accounts — €10M annual turnover. Recognized as Italy's top performer in first year. Launched world-first products including plasma Flat TV and DVD Recorder.

  • 1992 – 1996· Milan, Italy
    Commercial Manager & Co-Founder

    Co-founded from inception. Built the Italian GDO sales network from scratch and expanded internationally. Rose from warehouse manager to International Sales Director.

  • 1985 - 1992· Cinisello Balsamo, Italy
    Inside Sales & Sales Representative
    Aquattro SRL

    1985 – 1992B2B sales of raw materials for the electronics and electromechanical industry. International partnerships with UK and German suppliers. The industrial formation that became the foundation of Michele's systematic approach to business development.

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