The best fried chicken sandwich in LA is hiding in a ghost kitchen - LAist

Michele's take

When a ghost kitchen concept earns editorial recognition for product quality over any brick-and-mortar competitor, it signals that the format has matured beyond a cost-saving workaround and is now a legitimate brand-building vehicle. For QSR operators and franchise networks, this is a strategic reminder that consumer discovery no longer requires a storefront — it requires a great product and the right digital distribution. The smart play here is to stop treating ghost kitchens as a fallback and start evaluating them as low-capital test beds for new concepts before committing to full franchise rollouts.