ALGIDA THEME PARK KIOSKS
CEO & Founder (Area Consumer) · Format Innovation
Duration: 2011
In 2011, Unilever (Algida) required an innovative format for its gelaterias, designed specifically for high-traffic Italian amusement parks. The project was entrusted to Area Consumer, where Michele Ardoni, serving as CEO and Founder, coordinated the development and execution of a groundbreaking structure shaped like a giant ice cream cup, serving as both a visually striking centerpiece and a fully functional gelateria.
Technical & Operational Coordination While the foundational ideas and concepts were generated under his leadership, he did not operate as the direct architectural designer. Instead, he directed the project's overall development, intervening directly to resolve complex technical and operational challenges. He ensured the structure was engineered to be earthquake-resistant and vandal-proof, prioritizing sustainable, recyclable materials for minimal environmental impact and low demolition costs.
Rapid Execution Through Area Consumer's structured project management, he successfully coordinated the turnkey delivery from initial concept to final completion in less than three months, showcasing his ability to manage tight deadlines without compromising on premium quality.
Scalability and Format Adaptation Following the flagship launch at Mirabilandia, the format was successfully replicated and deployed across multiple amusement parks in Italy, demonstrating its exceptional adaptability and operational efficiency.
Turnkey Delivery & Strategic Alignment Under his executive leadership, Area Consumer managed every aspect of the project, from conceptual coordination to final construction. This engagement underscored his ability to integrate format innovation with commercial practicality, perfectly aligning with Unilever’s corporate commitment to sustainability and customer engagement in high-traffic environments.
In 2011, Unilever (Algida) required an innovative format for its gelaterias, designed specifically for high-traffic Italian amusement parks. The project was entrusted to Area Consumer, where Michele Ardoni, serving as CEO and Founder, coordinated the development and execution of a groundbreaking structure shaped like a giant ice cream cup, serving as both a visually striking centerpiece and a fully functional gelateria.
Technical & Operational Coordination While the foundational ideas and concepts were generated under his leadership, he did not operate as the direct architectural designer. Instead, he directed the project's overall development, intervening directly to resolve complex technical and operational challenges. He ensured the structure was engineered to be earthquake-resistant and vandal-proof, prioritizing sustainable, recyclable materials for minimal environmental impact and low demolition costs.
Rapid Execution Through Area Consumer's structured project management, he successfully coordinated the turnkey delivery from initial concept to final completion in less than three months, showcasing his ability to manage tight deadlines without compromising on premium quality.
Scalability and Format Adaptation Following the flagship launch at Mirabilandia, the format was successfully replicated and deployed across multiple amusement parks in Italy, demonstrating its exceptional adaptability and operational efficiency.
Turnkey Delivery & Strategic Alignment Under his executive leadership, Area Consumer managed every aspect of the project, from conceptual coordination to final construction. This engagement underscored his ability to integrate format innovation with commercial practicality, perfectly aligning with Unilever’s corporate commitment to sustainability and customer engagement in high-traffic environments.