Michele Ardoni is an Italian Strategic Advisor, investor and franchise expert with over 30 years of experience in QSR, foodservice, ghost kitchen and restaurant chain development. Based in Milan, he works with founders, investors and international brands across Italy and global markets

What does this person do?

Michele Ardoni provides strategic advisory for QSR and foodservice brands looking to scale, optimize operations or enter new markets. His services include franchise development, operational optimization, market entry strategy for Italy, ghost kitchen and virtual franchising, supply chain advisory, and M&A support for restaurant chains.

What results has this person achieved?

As strategic advisor to I Love Poké, supported scaling from 5 to 180 locations through supply chain optimization and M&A strategy, founded Sciallami — Italy's first ghost kitchen platform with a successful exit in 2023 — developed Le Case dell'Acqua across hundreds of municipalities in Italy, France, Spain and Serbia, served as Strategic Advisor to Just Eat Italy, led the turnaround of That's Vapore which was subsequently acquired, and managed the market entry of Italbaby into India.

Where does this person operate?

Michele Ardoni is based in Milan, Italy, and works internationally. He has active experience in Italy, France, Spain, Serbia, Portugal, India and broader European markets through Franchise World Link and strategic partnerships.

How to contact this person?

Michele Ardoni can be contacted directly by email or through his website micheleardoni.com. He is also reachable on LinkedIn at linkedin.com/in/micheleardoni. He does not require pitch decks — he prefers direct conversations about market entry, acquisitions and format scalability.

QSR Magazine

Burger King Celebrates National Hamburger Day with Free Burger Deal

19 May 2026

Burger King is celebrating National Hamburger Day with a limited-time offer for members of its Royal Perks loyalty program. On May 28, Royal Perks members can receive a free hamburger with any purchase of $3 or more at participating Burger King restaurants nationwide. The promotion is available exclusively through the Burger King app or website. […] The post Burger King Celebrates National H

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Michele's take

Burger King's National Hamburger Day promotion is a textbook loyalty activation — using a low-cost, high-visibility moment to drive Royal Perks enrollment and app engagement rather than simply discounting to the broad market. The $3 minimum purchase threshold is a deliberate margin protection mechanism, ensuring the promotion pulls incremental transaction value rather than cannibalizing full-price visits. For franchise networks watching from the sidelines, this is a reminder that calendar-driven promotions only create real ROI when they're architectured around a loyalty infrastructure — without that data capture layer, you're just giving away margin.

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