RESTAURANT R-EVOLUTION
The Kitchen Becomes Format: When the Back-of-House Becomes Front-of-Brand
Panel on the evolving role of the kitchen in restaurant formats: when back-of-house operations become a visible and strategic element of the brand identity. Moderated by Michele Ardoni with Andrea Langhi (Interior & Format Designer, HoReCa and Retail), Agie Zhou (Owner, Ravioleria Sarpi) and Teresa Onorato (CEO, Honor Consulting).
The session explores how the kitchen — traditionally hidden from customers — is increasingly becoming a central element of restaurant brand identity and customer experience.
Speakers:
- Andrea Langhi — Interior & Format Designer per il Settore HoReCa e Retail
- Agie Zhou — Owner, Ravioleria Sarpi (Milano)
- Teresa Onorato — CEO, Honor Consulting
Moderator: Michele Ardoni — International QSR & Foodservice Advisor
Keywords: restaurant format strategy Italy, kitchen as brand identity, back-of-house design HoReCa, restaurant format panel Milan, QSR moderator Michele Ardoni, foodservice forum 2026, Restaurant Revolution event, HoReCa interior design speaker, kitchen visibility brand strategy, restaurant format evolution Italy