Franchise World Link is a global network specializing in international franchise expansion, connecting franchisors with master franchisees, licensees, and investors worldwide. Since 2019, as Country Manager for Italy, I have been responsible for identifying growth opportunities, recruiting franchisees, and guiding Italian franchisors in international development.

My role involves facilitating cross-border partnerships, supporting brands in navigating market entry strategies, legal frameworks, and cultural adaptations to ensure successful expansion. By leveraging Franchise World Link’s global network, I help businesses scale efficiently, connecting them with the right partners in key markets.

Through a strategic, data-driven approach, I provide consultancy to optimize franchise models, align business structures with best practices, and position brands for long-term success. https://franchiseworldlink.com/

Sciallami is an innovative virtual franchising platform designed for chain restaurant brands, leveraging food delivery and the Ghost Kitchen, Dark Kitchen, and Cloud Kitchen models I pioneered in Italy.

As the founder and CEO of Dynamic Food Brands, the company behind Sciallami, I led the development and implementation of scalable business solutions tailored to modern foodservice needs. By virtualizing restaurant brands and optimizing their presence in the food delivery ecosystem, Sciallami set new industry benchmarks, enabling chains to expand efficiently without the constraints of traditional brick-and-mortar operations.

Through these advanced kitchen models, Sciallami provided a structured, scalable, and high-performance system for restaurant brands, redefining how foodservice chains could operate in a digital-first market.

In 2022, I conducted extensive on-site market research in Poland for international investors, developing tailored restaurant chain expansion strategies. My work included real estate evaluation, supply chain optimization, and designing scalable operational models aligned with local market dynamics.

To ensure a comprehensive approach, I analyzed factors such as location accessibility, lease terms, demographic trends, and competitive landscapes to identify viable market entry opportunities. Living in Poland provided firsthand insights into consumer behavior, pricing, and operational challenges, enabling me to design strategies for long-term profitability and sustainable growth.

This research allowed me to create market-adapted solutions addressing logistical complexities, supplier relationships, and brand positioning, empowering investors to make data-driven, strategic expansion decisions.

As Executive Managing Director at Eve Creative d.o.o., based in Belgrade, I spearheaded the development and management of shopping malls, restaurants, and retail projects across the Balkans. My role encompassed optimizing franchising operations, property management, and food court strategies, ensuring seamless operations and sustainable growth across multiple countries.

I was directly involved in tenant acquisition, lease structuring, and contract negotiations, aligning the right brands with the right locations to maximize profitability. By leveraging data-driven insights and strategic planning, I introduced new retail concepts, enhanced foot traffic flow, and optimized food court layouts, improving the overall customer experience and revenue performance.

Through a combination of leadership and hands-on execution, I strengthened landlord-tenant relations, refined operational processes, and implemented industry best practices, solidifying the company’s competitive positioning across the region.

At Area Consumer, I specialized in developing innovative, scalable retail formats, including the groundbreaking “Le Case dell’Acqua,” a modular, eco-friendly water distribution system that has inspired markets in Italy and internationally. As the founder, I pioneered the Temporary Store concept as a viable food retail model, and in our early years (2006–2008) we expanded into franchising and consultancy. We established AREA CONSUMER DOO in Belgrade to drive Eastern European development and opened an office in Kiev to explore franchising, retail, and real estate opportunities. Additionally, I led an exclusive franchising network for digital printing across Eastern Europe. I also delivered high-impact projects for Coca-Cola, Disney, Unilever Algida, and Mirabilandia, creating tailor-made, sustainable concepts that redefined industry standards and optimized business performance.

At Spazio Futuro, I managed commercial operations, developed innovative food court formats, and provided consulting services for shopping malls. My role encompassed overseeing architecture, contract negotiations, pilotage, and pro-rata management for cutting-edge retail projects. I was instrumental in introducing and contributing to the creation of organized pilotage systems in Italy for shopping malls, setting a benchmark for efficient coordination and execution of retail developments. This approach streamlined operations, ensuring seamless integration of tenants and enhancing the overall retail experience.
https://www.spaziofuturo.it/

At Eldor Corporation, I managed international sales for Surface-Mount Technology (SMT) and Flyback Transformers (FBT), leading key accounts such as Thomson RCA and overseeing operations in major markets, achieving an ambitious €45 million budget. My role extended to product development, market expansion, and strategic account management, driving growth and innovation across the company’s portfolio.

Additionally, I was responsible for coordinating with Eldor’s production facilities in Orsenigo (Italy), Izmir (Turkey), and Istanbul (Turkey). This involved aligning manufacturing capabilities with market demands, optimizing production schedules, and ensuring seamless communication between sales and operations teams. By bridging international markets with manufacturing hubs, I enhanced operational efficiency and ensured the timely delivery of high-quality products to global clients. My work contributed to strengthening Eldor’s position as a leading supplier in the electronics industry.
https://www.eldorgroup.com/it/home/

At Oscartielle Est Europa, I led the launch of a refrigeration cabinet manufacturing plant in Cluj-Napoca, Romania, overseeing production optimization, supply chain development, and international business expansion.

I successfully established and streamlined production lines, ensuring compliance with international quality standards while reducing costs. By developing a regional supplier network, I secured critical components like sheet metal, electronic controls, and polyurethane parts, enhancing efficiency and minimizing lead times.

Managing high-value international tenders, I positioned Oscartielle’s plug-in refrigeration cabinets as a competitive solution for major supermarket chains in Eastern Europe. Additionally, I built a distribution and service network in Romania, improving post-sale support.

The initiative garnered national media recognition, attracting Confindustria and industry leaders to study its success, solidifying Oscartielle Est Europa as a key player in the market.

https://www.oscartielle.it/

In 1999, I founded Italbaby India in New Delhi, creating the first-ever franchising retail business in the country, as later recognized by industry experts. This groundbreaking initiative introduced a structured, scalable model to distribute premium Italian baby products, long before franchising became widespread in India.

By building a nationwide retail and distribution network, Italbaby India set a precedent for structured retail expansion, navigating complex regulatory frameworks and reshaping industry perceptions. The company’s innovation and success were featured in leading newspapers, including Hindustan Times and The Times of India in 2000, marking it as a pioneering venture in Indian retail history.

Despite market challenges, Italbaby India proved franchising’s viability in India, paving the way for future brands and establishing a sustainable, high-impact business model.

At Philips Consumer Electronics, I served as Strategic Client Account Manager for the Sound & Vision - Consumer Electronics division, managing key accounts in Lombardy, including Expert, Trony, and Finiper, with an annual turnover of 10 million euros in 1998.

During my tenure, Philips launched some of the most revolutionary products in consumer electronics history, including the world’s first plasma Flat TV, the DVD Recorder, the CD Recorder, and the CD-R—pioneering innovations that reshaped the industry. I played a key role in aligning these groundbreaking products with retail strategies, driving their market penetration.

In my first year, I was recognized as Italy’s top performer, a testament to my ability to develop tailored sales strategies, strengthen client relationships, and achieve ambitious revenue targets, solidifying Philips’ market leadership.

https://www.philips.com/global

At Crearreda Srl, I served as Commercial Manager & New Business Development, playing a pivotal role as a co-founder in launching the business. I joined the company at its inception, starting as a warehouse manager when the company was newly established. Shortly thereafter, I transitioned into sales, quickly rising to become Sales Manager and eventually taking on the role of International Sales Director.

During my tenure, I built the sales network from scratch, securing placements in Italian GDO (large-scale retail) and expanding opportunities internationally. I managed all sales operations, actively participated in product development, and led strategic sales planning for toy chains and wholesalers. My contributions were instrumental in establishing Crearreda as a recognized player in both the domestic and international markets.
https://crearreda.com/home/

At Aquattro Srl, a B2B company based in Cinisello Balsamo specializing in raw materials and semi-finished products for the electronics and electromechanical industry, I began my career as a Sales Assistant, later advancing to the role of Sales Representative.

The company supplied a wide range of specialized components, including depositable polyurethane resins, enameled capillary copper wire, magnetic laminations, transformer bobbins, and machinery for the production of transformers and coils. In this role, I developed a deep understanding of industrial sales processes, client relationship management, and technical product solutions.

A key aspect of my work involved establishing international partnerships, as I took an active role in acquiring exclusive representations from foreign markets, particularly the United Kingdom and Germany. This experience allowed me to expand the company’s product portfolio and strengthen its market positioning, laying the foundation for my expertise in international trade, industrial distribution, and strategic business development.