Restaurant format creator

052 chiosco_prosp_1 039 068 082 084 IMG_1552 IMG_1556 IMG_1561 Load More End of Content. In 2008, following a challenging brief commissioned by Coca-Cola Italia, I developed and conceptualized a revolutionary modular system that addressed their need for sustainable and efficient kiosks for food and beverage service. The brief had previously failed to elicit viable solutions from prominent architecture and design firms. Within just two weeks, I delivered a comprehensive concept that surpassed Coca-Cola’s expectations, transitioning the project from a single-unit plan to the creation of five innovative kiosks at the San Siro Stadium in Milan. Key Features and Innovations: 1.Sustainability and Modular Design: •The kiosks were eco-friendly, requiring no concrete foundations. This eliminated environmental impact during installation and provided significant cost savings. •Designed to be self-supporting and adaptable to various terrains, the structures could be relocated easily if the initial location proved unsuitable. 2.Advanced Engineering: •Built with recyclable materials, including galvanized steel and PVC, the kiosks were resistant to seismic events, extreme weather conditions, and vandalism. •The modular system allowed for rapid assembly, transforming the approach to temporary and semi-permanent structures. 3.Aesthetic Innovation: •The kiosks featured a fully customizable design, with graphics covering all six sides, including the roof. This approach elevated the visual identity of the structures, aligning them with Coca-Cola’s branding goals. 4.Operational Efficiency: •The design accounted for the optimization of customer flows and operational workflows, enhancing both the user experience and staff efficiency. My Role: As the project leader, I managed every aspect of the initiative: •Conceptualization and Design: Developed the MontaSmonta system from scratch, aligning it with Coca-Cola’s sustainability and operational requirements. •Project Management: Directed the prototyping, manufacturing, and deployment of the kiosks, ensuring seamless execution and adherence to tight deadlines. •Innovation and Scalability: Created a scalable system that could be adapted for various sectors and replicated for other clients. Birth of Area Consumer and the MontaSmonta System: This successful collaboration with Coca-Cola laid the foundation for Area Consumer, the company I established to further develop and commercialize the MontaSmonta system. The system quickly gained traction and positioned Area Consumer as a leader in the kiosk sector within a few years. Further Success and Applications: The MontaSmonta system became a benchmark for modular construction and was subsequently applied to high-profile projects, including: •Disney Channel: Custom modular structures for TV productions. •Gazzetta dello Sport – Giro d’Italia: Mobile and temporary structures for sporting events. •Unilever (Algida and Carte d’Or): Innovative kiosks for ice cream sales. •Public and Private Projects: Implemented across Italy and internationally in France, Spain, Serbia, Slovenia, and beyond. The success of the MontaSmonta system highlighted my ability to merge sustainability, design innovation, and operational excellence, establishing a new standard in the modular construction industry. Let me know if you’d like additional refinements! 😊 Projects Altrofood: Advisor for the OOH channel Sublime: Advisor and Board Member Poland: Food chain development advisor That’s Vapore: Advisor & strategic partner Gruppo Ethos Ristoranti: New business advisor Sciallami: Founder I love poke: Advisor Taglio Milano: Business advisor Else Corp: Advisor for Retail Development Stadion Mall Belgrade: Food Court redesign PAN BOLLA: format redesign and construction Poseidon Group: food court consultant Unilever: Format adaptation & Construction for Algida Gelaterie Algida: Design & Construction of Kiosks for entertainment parks Disney: Designer of Set Structure for Disney Channel’s ‘Quelli dell’Intervallo Water Kiosks: Invention and International Development Cremonini Group: Street Food Format with Montana Coca Cola: Design & development format for sport arena USCE MALL: Landlord Representation for Italy Oscartielle spa: Production Offshoring Development