Michele Ardoni

Else Corp: Advisor for Retail Development

Advisor, Non Food Franchising Development /

ELSE Corp is an Italian startup founded in Milan in 2014, specializing in technological solutions for the fashion industry, including Virtual Retail and Cloud Manufacturing. The company offers an advanced Cloud SaaS & API platform that integrates 3D product customization processes, interactive virtual merchandising, and on-demand manufacturing. These solutions are designed for fashion brands, retailers, manufacturers, and designers, aiming to transform the value chain of the fashion industry through innovation and applied research. During my time with ELSE Corp, I served as an Advisor, supporting the company’s transition towards the development of retail-focused products and B2B solutions tailored to the fashion industry. My role involved providing strategic guidance to align the company’s offerings with the needs of the market, helping to drive innovation and scalability in its operations. ELSE-InStore-HowItLooksLike else corp Projects Altrofood: Advisor for the OOH channel Sublime: Advisor and Board Member Poland: Food chain development advisor That’s Vapore: Advisor & strategic partner Gruppo Ethos Ristoranti: New business advisor Sciallami: Founder I love poke: Advisor Taglio Milano: Business advisor Else Corp: Advisor for Retail Development Stadion Mall Belgrade: Food Court redesign PAN BOLLA: format redesign and construction Poseidon Group: food court consultant Unilever: Format adaptation & Construction for Algida Gelaterie Algida: Design & Construction of Kiosks for entertainment parks Disney: Designer of Set Structure for Disney Channel’s ‘Quelli dell’Intervallo Water Kiosks: Invention and International Development Cremonini Group: Street Food Format with Montana Coca Cola: Design & development format for sport arena USCE MALL: Landlord Representation for Italy Oscartielle spa: Production Offshoring Development

Else Corp: Advisor for Retail Development Read More »

Stadion Mall Belgrade: Food Court redesign

Food court advisory /

As an advisor for the Stadion Shopping Mall in Belgrade, I contributed to the development and strategic positioning of this unique retail and entertainment destination, which stands out for its innovative integration of a football stadium on its rooftop. My role focused on supporting the commercialization of retail spaces, particularly in the food and beverage sector, and facilitating the engagement of local and international tenants.   FOODCOURT REDESIGN FOODCOURT REDESIGN stadion mall 1 stadion mall 2 Leveraging my expertise in retail development, I provided guidance on optimizing tenant mix to ensure a diverse and attractive offering that catered to a broad demographic. Additionally, I advised on creating a modern and engaging food court concept, aimed at enhancing the overall customer experience and increasing foot traffic within the mall. Through these initiatives, I played a key role in strengthening the Stadion Shopping Mall’s market appeal, positioning it as a landmark destination for shopping, dining, and entertainment in Belgrade. This project underscored my ability to bridge the needs of international investors and local market dynamics, ensuring a successful and scalable retail model. https://micheleardoni.com/wp-content/uploads/2024/12/stadion-shopping-centar-beograd-Vozdovac-opening-shopping-center-Vozdovac-Belgrad.mp4 Projects ALTROFOOD: Advisor for th OOH Sublime: Advisor and Board Member Poland: Food chain development advisor That’s Vapore: Advisor & strategic partner Gruppo Ethos Ristoranti: New business advisor Sciallami: Founder I love poke: Advisor Taglio Milano: Business advisor Else Corp: Advisor for Retail Development Stadion Mall Belgrade: Food Court redesign PAN BOLLA: format redesign and construction Poseidon Group: food court consultant Unilever: Format adaptation & Construction for Algida Gelaterie Algida: Design & Construction of Kiosks for entertainment parks Disney: Designer of Set Structure for Disney Channel’s ‘Quelli dell’Intervallo Water Kiosks: Invention and International Development Cremonini Group: Street Food Format with Montana Coca Cola: Design & development format for sport arena USCE MALL: Landlord Representation for Italy Oscartielle spa: Production Offshoring Development

Stadion Mall Belgrade: Food Court redesign Read More »

PAN BOLLA: format redesign and construction

Construction & Architecture, Format redesign /

PanBolla is an innovative Italian fast-food brand that specializes in gourmet sandwiches crafted from semi-wholemeal flours, without the use of improvers or leavening accelerators. The unique aspect of PanBolla’s offering is their revolutionary bread, which is baked under a glass dome, allowing customers to witness the baking process firsthand. This method results in a sandwich with a thin, crispy crust and a soft, melt-in-the-mouth interior. The brand emphasizes high-quality, artisanal products, combining traditional baking techniques with modern culinary innovation.    Panb_Orio_render Panb_23-10-2019_001 PanB – Pan Bolla panb PanBolla In my role as an advisor and consultant for PanBolla, I was responsible for overseeing and adapting the company’s new format across various outlets. This involved redefining operational workflows, optimizing the layout and organization of equipment and counters, and transforming the outlets from a takeaway model to a fast-casual dining experience. The goal was to offer customers a more comprehensive experience, including table service and the opportunity to observe the preparation of raw materials and semi-finished products in an open-kitchen setting. This strategic shift aimed to enhance customer engagement and showcase PanBolla’s commitment to transparency and quality in food preparation. Projects Altrofood: Advisor for the OOH channel Sublime: Advisor and Board Member Poland: Food chain development advisor That’s Vapore: Advisor & strategic partner Gruppo Ethos Ristoranti: New business advisor Sciallami: Founder I love poke: Advisor Taglio Milano: Business advisor Else Corp: Advisor for Retail Development Stadion Mall Belgrade: Food Court redesign PAN BOLLA: format redesign and construction Poseidon Group: food court consultant Unilever: Format adaptation & Construction for Algida Gelaterie Algida: Design & Construction of Kiosks for entertainment parks Disney: Designer of Set Structure for Disney Channel’s ‘Quelli dell’Intervallo Water Kiosks: Invention and International Development Cremonini Group: Street Food Format with Montana Coca Cola: Design & development format for sport arena USCE MALL: Landlord Representation for Italy Oscartielle spa: Production Offshoring Development

PAN BOLLA: format redesign and construction Read More »

Poseidon Group: food court consultant

Food court advisory, Landlord representation /

Poseidon Group is a UK-based real estate investment, development, and asset management company, established in 2001. The group operates across Southeast Europe, with significant projects in Serbia under the “Capitol Park” brand, focusing on retail parks that combine international and local tenants. Their developments have played a crucial role in modernizing the retail infrastructure of the region.   BUSINESS PARTNER BUSINESS PARTNER Poseidon Group Serbia In collaboration with Poseidon Group Serbia, I provided external advisory services focused on identifying opportunities and proposing strategic solutions for their retail projects. My role included proposing potential tenants for food and beverage spaces within their developments, negotiating agreements, and advising on the optimal tenant mix to enhance the appeal and performance of their retail spaces. This was not a continuous or subordinate collaboration but rather an external partnership based on specific initiatives I identified and proposed to the company. Through this role, I contributed to the successful realization of Poseidon Group’s strategic goals in the Balkan region. Projects Altrofood: Advisor for the OOH channel Sublime: Advisor and Board Member Poland: Food chain development advisor That’s Vapore: Advisor & strategic partner Gruppo Ethos Ristoranti: New business advisor Sciallami: Founder I love poke: Advisor Taglio Milano: Business advisor Else Corp: Advisor for Retail Development Stadion Mall Belgrade: Food Court redesign PAN BOLLA: format redesign and construction Poseidon Group: food court consultant Unilever: Format adaptation & Construction for Algida Gelaterie Algida: Design & Construction of Kiosks for entertainment parks Disney: Designer of Set Structure for Disney Channel’s ‘Quelli dell’Intervallo Water Kiosks: Invention and International Development Cremonini Group: Street Food Format with Montana Coca Cola: Design & development format for sport arena USCE MALL: Landlord Representation for Italy Oscartielle spa: Production Offshoring Development

Poseidon Group: food court consultant Read More »

Unilever: Format adaptation & Construction for Algida Gelaterie

Construction & Architecture, Format redesign /

For Algida, I played a pivotal role in developing and adapting the Gelateria Algida format for the Italian market, overseeing the creation and implementation of various points of sale, including the Food Court at Mirabilandia Amusement Park. In this capacity, I led my team in designing and innovating the format, introducing groundbreaking advancements for the time. Key achievements included: •Digital Menus: Pioneering the use of digital menu boards in the food court environment, enhancing customer interaction and operational efficiency. •Innovative Materials: Utilizing cutting-edge materials such as fiberglass and Corian to craft durable, visually appealing, and functional furnishings. •End-to-End Project Management: Beyond design, I was responsible for coordinating all on-site construction activities, ensuring seamless execution and delivering turn-key stores ready for operation. This role underscored my ability to merge creativity with operational excellence, aligning innovative solutions with Algida’s strategic vision and elevating the customer experience in the Italian market. Gelateria Algida Mirabilandia 20120713_175142 20120713_175010 20120713_174932 Algida_logo-1-.svg unilever Projects Altrofood: Advisor for the OOH channel Sublime: Advisor and Board Member Poland: Food chain development advisor That’s Vapore: Advisor & strategic partner Gruppo Ethos Ristoranti: New business advisor Sciallami: Founder I love poke: Advisor Taglio Milano: Business advisor Else Corp: Advisor for Retail Development Stadion Mall Belgrade: Food Court redesign PAN BOLLA: format redesign and construction Poseidon Group: food court consultant Unilever: Format adaptation & Construction for Algida Gelaterie Algida: Design & Construction of Kiosks for entertainment parks Disney: Designer of Set Structure for Disney Channel’s ‘Quelli dell’Intervallo Water Kiosks: Invention and International Development Cremonini Group: Street Food Format with Montana Coca Cola: Design & development format for sport arena USCE MALL: Landlord Representation for Italy Oscartielle spa: Production Offshoring Development

Unilever: Format adaptation & Construction for Algida Gelaterie Read More »

Algida: Design & Construction of Kiosks for entertainment parks

Construction & Architecture, Format redesign /

In 2011, I conceptualized, coordinated, and executed an innovative format for Algida gelaterias under Unilever, designed specifically for Italian amusement parks. The project involved creating a groundbreaking structure in the shape of a giant ice cream cup, which served as a visually striking centerpiece and fully functional gelateria. Key highlights of the project included: •Engineering Excellence: The structure was designed to be earthquake-resistant, vandal-proof, and built with sustainable, recyclable materials, ensuring minimal environmental impact and low demolition costs. •Rapid Execution: From concept to completion, the project was delivered in less than three months, showcasing my ability to manage tight deadlines without compromising on quality. •Scalability: The format was successfully replicated across multiple amusement parks in Italy, demonstrating its adaptability and operational efficiency. •Turnkey Delivery: I managed every aspect of the project, from conceptual design to construction coordination, ensuring seamless execution and delivery of fully operational units. This project not only underscored my ability to integrate innovation and practicality but also aligned with Unilever’s commitment to sustainability and customer engagement in high-traffic environments. IMG00440-20100401-1245 IMG00441-20100401-1245 IMG00442-20100401-1245 IMG00443-20100401-1245 IMG00445-20100401-1247 IMG00447-20100401-1247 IMG00448-20100401-1247 IMG00449-20100401-1247 IMG00452-20100401-1248 Load More End of Content. Projects Altrofood: Advisor for the OOH channel Sublime: Advisor and Board Member Poland: Food chain development advisor That’s Vapore: Advisor & strategic partner Gruppo Ethos Ristoranti: New business advisor Sciallami: Founder I love poke: Advisor Taglio Milano: Business advisor Else Corp: Advisor for Retail Development Stadion Mall Belgrade: Food Court redesign PAN BOLLA: format redesign and construction Poseidon Group: food court consultant Unilever: Format adaptation & Construction for Algida Gelaterie Algida: Design & Construction of Kiosks for entertainment parks Disney: Designer of Set Structure for Disney Channel’s ‘Quelli dell’Intervallo Water Kiosks: Invention and International Development Cremonini Group: Street Food Format with Montana Coca Cola: Design & development format for sport arena USCE MALL: Landlord Representation for Italy Oscartielle spa: Production Offshoring Development

Algida: Design & Construction of Kiosks for entertainment parks Read More »

Disney: Designer of Set Structure for Disney Channel’s ‘Quelli dell’Intervallo

Production /

I designed and created a fully modular kiosk for Disney Channel’s series Quelli dell’Intervallo, following the stylistic direction provided by the production team. This structure became a central element of an entire season, serving as the focal point for numerous episodes. The kiosk was entirely conceived and developed by me, blending innovation with functionality to enhance the storytelling and visual appeal of the show 2005 DISNEY CHANNEL DISNEY SET KIOSK IMG_0439 IMG_0448 IMG_0449 IMG_0450 IMG_0452 IMG_0456 Projects Altrofood: Advisor for the OOH channel Sublime: Advisor and Board Member Poland: Food chain development advisor That’s Vapore: Advisor & strategic partner Gruppo Ethos Ristoranti: New business advisor Sciallami: Founder I love poke: Advisor Taglio Milano: Business advisor Else Corp: Advisor for Retail Development Stadion Mall Belgrade: Food Court redesign PAN BOLLA: format redesign and construction Poseidon Group: food court consultant Unilever: Format adaptation & Construction for Algida Gelaterie Algida: Design & Construction of Kiosks for entertainment parks Disney: Designer of Set Structure for Disney Channel’s ‘Quelli dell’Intervallo Water Kiosks: Invention and International Development Cremonini Group: Street Food Format with Montana Coca Cola: Design & development format for sport arena USCE MALL: Landlord Representation for Italy Oscartielle spa: Production Offshoring Development

Disney: Designer of Set Structure for Disney Channel’s ‘Quelli dell’Intervallo Read More »

Water Kiosks: Invention and International Development

Construction & Architecture, Production, Restaurant format creator /

Water Kiosks Italy chioschi4-0179 chioschi3-0037 Water Kiosks Italy 15122009117 15122009115 DSC_0839-1 DSC_0854 IMG_0604 DSCN0449 Water Kiosk in Florence Water Kiosk in Florence INVENTION DSCN0417 (1) Chiosco_vergine INVENTION Water Kiosk chioschi4-0128 chioschi3-0050 chioscoAcqua_OldWhite In 2007, I conceived the concept of “Le Case dell’Acqua” (The Water Houses), a modular, durable, and recyclable structure designed to dispense sparkling and still water to the public. The project aimed to reduce pollution caused by bottled water transportation and improve access to potable water, particularly in areas facing water quality issues. These structures were proposed to municipal companies such as SMAT Torino, which successfully adopted the initiative. A groundbreaking innovation of the project was its construction entirely from recyclable materials, and its adaptable design allowed installation in any municipality without requiring excavation. The structure was self-sustaining and self-supporting, adapting to various terrain conditions. This provided significant cost savings, environmental benefits, and operational efficiency for municipalities. If the initial location proved unsuitable, the structure could easily be relocated, requiring only access to a potable water supply for inlet and outlet connections. The format was later implemented not only across Italy but also internationally, including in France, Serbia, and Spain, becoming a model of inspiration for other manufacturers and municipal organizations throughout Italy. This innovative solution received widespread public and institutional recognition, even being featured on major Italian television broadcasts, including the TG1 National News at 8 PM, the country’s most authoritative and widely viewed news program. This coverage highlighted the positive reception and appreciation for this invention by both the public and municipal administrations, confirming its effectiveness and social impact. Projects Altrofood: Advisor for the OOH channel Sublime: Advisor and Board Member Poland: Food chain development advisor That’s Vapore: Advisor & strategic partner Gruppo Ethos Ristoranti: New business advisor Sciallami: Founder I love poke: Advisor Taglio Milano: Business advisor Else Corp: Advisor for Retail Development Stadion Mall Belgrade: Food Court redesign PAN BOLLA: format redesign and construction Poseidon Group: food court consultant Unilever: Format adaptation & Construction for Algida Gelaterie Algida: Design & Construction of Kiosks for entertainment parks Disney: Designer of Set Structure for Disney Channel’s ‘Quelli dell’Intervallo Water Kiosks: Invention and International Development Cremonini Group: Street Food Format with Montana Coca Cola: Design & development format for sport arena USCE MALL: Landlord Representation for Italy Oscartielle spa: Production Offshoring Development

Water Kiosks: Invention and International Development Read More »

Cremonini Group: Street Food Format with Montana

Restaurant format creator /

Starting in 2009, in collaboration with Montana, a brand under the Cremonini Group specializing in high-quality beef and processed meat products, I spearheaded the development of the Area Spanino format through my company, Area Consumer. This project was designed as a franchising or licensing model aimed at supporting temporary dining solutions, such as food trucks and beachside eateries, while ensuring the continuous distribution of Montana-branded products.   bc-PUBBLICITA_SPIAGGE_APRILE2009_AREACONSUMER@REV2011 Gruppo-Cremonini-Brand-Montana volantino promo areaspanino esecutivo The format included the supply of equipment for cooking and, in some cases, product storage, as well as the provision of ready-to-regenerate products such as sandwiches and cured meats. This innovative approach catered specifically to street and temporary food operators, streamlining operations and ensuring product consistency. The project achieved significant success, leading to the establishment of approximately 80 new outlets within three years. My role encompassed the conceptualization, strategic development, and operational oversight of the format, ensuring its scalability and adaptability to various foodservice environments. Montana, part of the Cremonini Group, is renowned for its leadership in beef production and processed meat products across Europe. This collaboration not only highlighted my expertise in developing innovative foodservice concepts but also reinforced Montana’s position in the dynamic market of temporary and mobile dining solutions. Projects Altrofood: Advisor for the OOH channel Sublime: Advisor and Board Member Poland: Food chain development advisor That’s Vapore: Advisor & strategic partner Gruppo Ethos Ristoranti: New business advisor Sciallami: Founder I love poke: Advisor Taglio Milano: Business advisor Else Corp: Advisor for Retail Development Stadion Mall Belgrade: Food Court redesign PAN BOLLA: format redesign and construction Poseidon Group: food court consultant Unilever: Format adaptation & Construction for Algida Gelaterie Algida: Design & Construction of Kiosks for entertainment parks Disney: Designer of Set Structure for Disney Channel’s ‘Quelli dell’Intervallo Water Kiosks: Invention and International Development Cremonini Group: Street Food Format with Montana Coca Cola: Design & development format for sport arena USCE MALL: Landlord Representation for Italy Oscartielle spa: Production Offshoring Development

Cremonini Group: Street Food Format with Montana Read More »

Coca Cola: Design & development format for sport arena

Construction & Architecture, Foodservice Franchising Development, Restaurant format creator /

052 chiosco_prosp_1 039 068 082 084 IMG_1552 IMG_1556 IMG_1561 Load More End of Content. In 2008, following a challenging brief commissioned by Coca-Cola Italia, I developed and conceptualized a revolutionary modular system that addressed their need for sustainable and efficient kiosks for food and beverage service. The brief had previously failed to elicit viable solutions from prominent architecture and design firms. Within just two weeks, I delivered a comprehensive concept that surpassed Coca-Cola’s expectations, transitioning the project from a single-unit plan to the creation of five innovative kiosks at the San Siro Stadium in Milan. Key Features and Innovations: 1.Sustainability and Modular Design: •The kiosks were eco-friendly, requiring no concrete foundations. This eliminated environmental impact during installation and provided significant cost savings. •Designed to be self-supporting and adaptable to various terrains, the structures could be relocated easily if the initial location proved unsuitable. 2.Advanced Engineering: •Built with recyclable materials, including galvanized steel and PVC, the kiosks were resistant to seismic events, extreme weather conditions, and vandalism. •The modular system allowed for rapid assembly, transforming the approach to temporary and semi-permanent structures. 3.Aesthetic Innovation: •The kiosks featured a fully customizable design, with graphics covering all six sides, including the roof. This approach elevated the visual identity of the structures, aligning them with Coca-Cola’s branding goals. 4.Operational Efficiency: •The design accounted for the optimization of customer flows and operational workflows, enhancing both the user experience and staff efficiency. My Role: As the project leader, I managed every aspect of the initiative: •Conceptualization and Design: Developed the MontaSmonta system from scratch, aligning it with Coca-Cola’s sustainability and operational requirements. •Project Management: Directed the prototyping, manufacturing, and deployment of the kiosks, ensuring seamless execution and adherence to tight deadlines. •Innovation and Scalability: Created a scalable system that could be adapted for various sectors and replicated for other clients. Birth of Area Consumer and the MontaSmonta System: This successful collaboration with Coca-Cola laid the foundation for Area Consumer, the company I established to further develop and commercialize the MontaSmonta system. The system quickly gained traction and positioned Area Consumer as a leader in the kiosk sector within a few years. Further Success and Applications: The MontaSmonta system became a benchmark for modular construction and was subsequently applied to high-profile projects, including: •Disney Channel: Custom modular structures for TV productions. •Gazzetta dello Sport – Giro d’Italia: Mobile and temporary structures for sporting events. •Unilever (Algida and Carte d’Or): Innovative kiosks for ice cream sales. •Public and Private Projects: Implemented across Italy and internationally in France, Spain, Serbia, Slovenia, and beyond. The success of the MontaSmonta system highlighted my ability to merge sustainability, design innovation, and operational excellence, establishing a new standard in the modular construction industry. Let me know if you’d like additional refinements! 😊 Projects Altrofood: Advisor for the OOH channel Sublime: Advisor and Board Member Poland: Food chain development advisor That’s Vapore: Advisor & strategic partner Gruppo Ethos Ristoranti: New business advisor Sciallami: Founder I love poke: Advisor Taglio Milano: Business advisor Else Corp: Advisor for Retail Development Stadion Mall Belgrade: Food Court redesign PAN BOLLA: format redesign and construction Poseidon Group: food court consultant Unilever: Format adaptation & Construction for Algida Gelaterie Algida: Design & Construction of Kiosks for entertainment parks Disney: Designer of Set Structure for Disney Channel’s ‘Quelli dell’Intervallo Water Kiosks: Invention and International Development Cremonini Group: Street Food Format with Montana Coca Cola: Design & development format for sport arena USCE MALL: Landlord Representation for Italy Oscartielle spa: Production Offshoring Development

Coca Cola: Design & development format for sport arena Read More »

Scroll to Top