Starting in 2009, in collaboration with Montana, a brand under the Cremonini Group specializing in high-quality beef and processed meat products, I spearheaded the development of the Area Spanino format through my company, Area Consumer. This project was designed as a franchising or licensing model aimed at supporting temporary dining solutions, such as food trucks and beachside eateries, while ensuring the continuous distribution of Montana-branded products.
The format included the supply of equipment for cooking and, in some cases, product storage, as well as the provision of ready-to-regenerate products such as sandwiches and cured meats. This innovative approach catered specifically to street and temporary food operators, streamlining operations and ensuring product consistency.
The project achieved significant success, leading to the establishment of approximately 80 new outlets within three years. My role encompassed the conceptualization, strategic development, and operational oversight of the format, ensuring its scalability and adaptability to various foodservice environments.
Montana, part of the Cremonini Group, is renowned for its leadership in beef production and processed meat products across Europe. This collaboration not only highlighted my expertise in developing innovative foodservice concepts but also reinforced Montana’s position in the dynamic market of temporary and mobile dining solutions.
